I have to confess that when I launched my first blogs and my first web site I had not done any research regarding the price of different AdSense keywords in the niche. I wish I had learned about Keyword Tool earlier than I did!
AdWords Keyword Tool is a great tool for finding niche keywords. Actually it is meant for advertisers to help them to locate keywords for triggering their ads on different web pages. But as the tool shows the cost of click for different keywords and their combinations it can be used by web page authors as well.
For example, I noticed that my only self hosted blog targets a market that mostly triggers ads that cost 5 cents per click. Now it does not surprise me at all that I don't make a lot of money with that web site even if it has a decent number of dedicated followers and a pretty good percentage of them even click the ads.
Unfortunately for me, the theme of that page is so narrowly defined that it will be difficult to address any better paid keywords. But I will certainly try to add something to that blog knowing that even slight changes in the wording can potentially bring AdSense advertisements that have a much higher cost per click.
It will be interesting to see if this works well. Basically my idea is to add some names of local towns to the texts as my main market seems to offer much better prices when the adword is combined with the name of some town. The reason seems to be that the services advertised are rather local in nature.
Tuesday, 3 March 2009
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