My niche blog waits for Google and Adsense

Probably the most difficult part of being a successful niche blogger is caused by the sandbox effect. As no readers seem to find their way to the blog, many bloggers lose the faith in their blog. And losing faith in the project means failure: the blogger gets bored and does not trust that some day his/her blog will be on the top of the Google search results.

And when the trust is lost, the blogger does not write any more content for the blog. And when no new content appears on the site, it becomes even more probable that the blog will never make its way to the top of the niche.

The game is over.

But I've been there before. I did not lose my faith in the Lightweight Linux blog. Finally there were more than 100 daily readers. And before too long there were 200 and even 300 daily readers. Unfortunately, the niche is not especially profitable as the open source enthusiasts seem to be adverse to clicking on the ads.

I think it is important to try to find at least some readers before the Google starts to bring the masses to the blog.

This can be done by actively commenting other blogs and participating in discussion forums on the topic of the niche. This way at least some potential readers will find their way to the blog.

And if you for some time lose your interest in the blog, you can start yet another blog for which you have some fresh ideas. And when you have run out of the ideas for the second blog you might already have gotten something to write about for the first blog.

Diversification is an important concept of business strategy. When blogging this means simply that you should have several blogs on different topics. This way you can diversify your blog portfolio and you do not rely on only one blog as a possible source of income. If some blog does not make it to the top, you still have some other blogs in your portfolio.

Maybe one of your blogs will be the next big success in the blog world?