Niche Blogging Boredom

As I write this article, the blog has been available for two weeks. I still have not got a single visitor coming to the blog from Google. It will be interesting to see if the situation has changed when this article is published in the mid-March.

At the moment I write content for several niche blogs. The most popular of them has pretty good CTR of about 4 %. Furthermore, the AdSense clicks are usually pretty well priced, ranging from 20 cents to 1.5 USD. That blog will probably have its high season in April or May. After June the traffic will probably die almost completely for the rest of this year. Early in 2010 there will be again more readers - and then I will have most of the content ready for recycling.

I'm also trying my luck with a couple of more niche blogs written about business matters. In one of the blogs I just started I write about accounting. a theme with no competition in the language I write in. I chose the niche because of economic reasons: the average cost per click is pretty high in that niche. It will be interesting to see what happens in a couple of weeks when the blog hits Google results.

I have only written three articles for that blog during the last few days and already now I have a few regular readers. But they are not the readers I'm interested in -- I hope they don't read this blog :-)

What I'm trying to do is to get a great ranking with certain accounting-related keywords for the Google search. I target people who are getting into a small business and are searching for information about accounting. This way they might well click some of the very well targeted AdSense ads in the blogs.

I'll keep you informed about the success of this blog - the idea should be easily transferrable if you write in a language other than English. For English writers, the niche is too difficult to conquer.

My niche blog waits for Google and Adsense

Probably the most difficult part of being a successful niche blogger is caused by the sandbox effect. As no readers seem to find their way to the blog, many bloggers lose the faith in their blog. And losing faith in the project means failure: the blogger gets bored and does not trust that some day his/her blog will be on the top of the Google search results.

And when the trust is lost, the blogger does not write any more content for the blog. And when no new content appears on the site, it becomes even more probable that the blog will never make its way to the top of the niche.

The game is over.

But I've been there before. I did not lose my faith in the Lightweight Linux blog. Finally there were more than 100 daily readers. And before too long there were 200 and even 300 daily readers. Unfortunately, the niche is not especially profitable as the open source enthusiasts seem to be adverse to clicking on the ads.

I think it is important to try to find at least some readers before the Google starts to bring the masses to the blog.

This can be done by actively commenting other blogs and participating in discussion forums on the topic of the niche. This way at least some potential readers will find their way to the blog.

And if you for some time lose your interest in the blog, you can start yet another blog for which you have some fresh ideas. And when you have run out of the ideas for the second blog you might already have gotten something to write about for the first blog.

Diversification is an important concept of business strategy. When blogging this means simply that you should have several blogs on different topics. This way you can diversify your blog portfolio and you do not rely on only one blog as a possible source of income. If some blog does not make it to the top, you still have some other blogs in your portfolio.

Maybe one of your blogs will be the next big success in the blog world?