Showing posts with label niche. Show all posts
Showing posts with label niche. Show all posts

Friday, 13 March 2009

Niche Blogging Boredom

As I write this article, the blog has been available for two weeks. I still have not got a single visitor coming to the blog from Google. It will be interesting to see if the situation has changed when this article is published in the mid-March.

At the moment I write content for several niche blogs. The most popular of them has pretty good CTR of about 4 %. Furthermore, the AdSense clicks are usually pretty well priced, ranging from 20 cents to 1.5 USD. That blog will probably have its high season in April or May. After June the traffic will probably die almost completely for the rest of this year. Early in 2010 there will be again more readers - and then I will have most of the content ready for recycling.

I'm also trying my luck with a couple of more niche blogs written about business matters. In one of the blogs I just started I write about accounting. a theme with no competition in the language I write in. I chose the niche because of economic reasons: the average cost per click is pretty high in that niche. It will be interesting to see what happens in a couple of weeks when the blog hits Google results.

I have only written three articles for that blog during the last few days and already now I have a few regular readers. But they are not the readers I'm interested in -- I hope they don't read this blog :-)

What I'm trying to do is to get a great ranking with certain accounting-related keywords for the Google search. I target people who are getting into a small business and are searching for information about accounting. This way they might well click some of the very well targeted AdSense ads in the blogs.

I'll keep you informed about the success of this blog - the idea should be easily transferrable if you write in a language other than English. For English writers, the niche is too difficult to conquer.

Tuesday, 3 March 2009

AdWords for AdSense Finds Profitable Niche Themes

I have to confess that when I launched my first blogs and my first web site I had not done any research regarding the price of different AdSense keywords in the niche. I wish I had learned about Keyword Tool earlier than I did!

AdWords Keyword Tool is a great tool for finding niche keywords. Actually it is meant for advertisers to help them to locate keywords for triggering their ads on different web pages. But as the tool shows the cost of click for different keywords and their combinations it can be used by web page authors as well.

For example, I noticed that my only self hosted blog targets a market that mostly triggers ads that cost 5 cents per click. Now it does not surprise me at all that I don't make a lot of money with that web site even if it has a decent number of dedicated followers and a pretty good percentage of them even click the ads.

Unfortunately for me, the theme of that page is so narrowly defined that it will be difficult to address any better paid keywords. But I will certainly try to add something to that blog knowing that even slight changes in the wording can potentially bring AdSense advertisements that have a much higher cost per click.

It will be interesting to see if this works well. Basically my idea is to add some names of local towns to the texts as my main market seems to offer much better prices when the adword is combined with the name of some town. The reason seems to be that the services advertised are rather local in nature.